In this section: Measuring ROI | Follow Up Strategy
03. Post-Conference
Measuring ROI
Self-assess: Track both quantitative and qualitative results based on the strategy and objectives you set pre-conference. Measuring ROI is a multi-step process. There are quick ways to determine value, such as social media engagement and the number of follow-up meetings on your calendar. However, it’s also useful to establish a long-term system to track how new and existing relationships, content, and insights evolve as time passes. Expect other departments to run with individuals and initiatives you’ve kicked off at the conference. How will you gauge progress when you’re no longer managing the day-to-day?
💡 Top KPIs Based on Your Goals:
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Number of new connections
For networking events: number of attendees and number of connections made
Number of post-conference follow-up meetings
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Leads
Cost per lead
New users
Conversion rate
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For digital media (ie social, ads, etc):
Reach
Engagement
Growth in followers / subscribers
Media mentions
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Number of new investor leads
Number of investor meetings / pitches
Funding raised
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Number of sessions attended
Value of sessions / programming
Number of new industry contacts
Attendee satisfaction with sessions / programming
Implementation of insights
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Number of demos / presentations
Reach (i.e. number of attendees)
Audience engagement
Feedback
By Mary & Amelia
Follow Up Strategy
The sooner the better: Send any follow-up messages promptly after the conference. Within a week is best. Don’t let people forget about how much they enjoyed getting to know you!
Personalization is prime: Reference your specific conversation in your message. Bring up a specific topic or continue the dialogue by posing a question related to an upcoming project you both discussed. This demonstrates that you were actively engaged and attentive during your interaction.
Promises, promises: Actions speak louder than words—if you commit to sharing a resource or making a connection, show them you’re good for it!
Three (months) is the magic number: Want to stay in touch with your new connection? Whether it's someone intrigued by your product, a potential job candidate not yet ready for commitment, or a later-stage investor, ensure you have a touchpoint every three months to stay top of mind.
💡 Give > Get
Follow up with some “gives” that help others pay it forward and connect your network through introductions. Reflect strategically on key themes and takeaways from the event, and use these to personalize thank you notes and share out useful post-event content (including sharing on social!). You will build deeper relationships and community through “give” networking.
*Tip: Use Bridge if you want to politely use opt-in intros!
By LIZZIE & SAM